Thursday, 2 October 2025

Running shoes

 

What do you see in the picture? What do you notice? What do you think this story might be about?

The picture shows Stef Reid who is a world champion Paralympic long jumper and sprinter for Canada and Great Britain. She is a multiple medal winner and also has a MBE.

How can Steff represent two countries?

Stef was born in New Zealand to British parents. Her father is Scottish and her mother is English. When she was four years old, her family moved to Canada.

What does this family history show about people living in the word today? Where do you think Stef feels she belongs? Who decides where Stef belongs?

Today Stef campaigns for Nike, Adidas and Puma to do something different...

What do Nike, Adidas and Puma sell?
What do you think Stef is asking them to do differently? 

Lots of stores proudly display models with blades in their shop windows. Stef thinks this is great; "I love the bladed mannequins. I wish 15 year old Stef had seen those."

What is a bladed mannequin?

Why do you think some stores are doing this?
Why does Stef wish her 15 year old self had seen those?

Stef says, "But now I want the retailers to match their inclusive imagery with the actual buying experience."

What can she mean here?
What is inclusive imagery?
Think about how shoes are being sold, what do you think Stef wants the stores to do differently?

Stef is campaigning for Nike, Adidas and Pumas to sell single shoes.

Why does she want that?

High end running shoes cost over £200 but Stef only needs one. Stef has to buy two shoes even though she only uses one shoe.

Does this matter?
What do you think the store would say in response - what are the different points of view here?

Nike launched a single shoe policy last year but it wasn't advertised and when Stef asked it wasn't available and she was offered a 15% discount instead.

Why do you think this offer wasn't advertised well?
Is a 15% discount a good offer? Should Stef just accept the offer?
What would your advice be to Stef?
What do you think Nike, Adidas and Puma should do?
Why is this about No Outsiders?
Which British Value is this about?


Do you want this assembly as a power point? To join the free mailing list and receive these assemblies as power points every week, email me on a.moffat@excelsiormat.org

No Outsiders: We belong here by Andrew Moffat  (scheme of work for primary schools) 


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