John Lewis is the first major UK store to remove boys' and girls' labels from its children's clothes.
The new labels will say, "Girls and boys" or "Boys and girls".
Caroline Bettis, head of Children's wear at John Lewis says, "We do not want to reinforce gender stereotypes within our John Lewis collections and instead want to provide greater choice and variety to our customers so that the parent or child can choose what they would like to wear."
A campaign group called Let Clothes Be Clothes says, "It's fantastic news and we hope other shops and online retailers will now move in the same direction. A T-shirt should be just a T-shirt, not a T-shirt just for boys or just for girls."
What do you see in the picture?
Say this story is about children's clothes in shops - ask if anyone can guess what the story is
Explain the story
- When you go shopping for clothes, how are the clothes displayed?
- Why do shops have sections for boys and sections for girls?
- What is a "gender stereotype"? What does it mean?
- Who decides what clothes are for boys and what clothes are for girls?
- Why are John Lewis shops changing labels from just boys' or just girls' to "Boys and girls"?
- "Let Clothes Be Clothes" is an interesting name for a campaign group; why do you think they chose that name?
- What can we learn from John Lewis?
-Why is this story about No Outsiders?
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