What do you see in the photo? What event is coming up? Which country is this?
The Fifa Women's world cup starts on July 20th.
An advert has been released in Switzerland to announce their players in the women's world cup squad. In England, the women's team are known as The Lionesses, in Switzerland they are known as The Nati. The advert has made the news and people are calling it "perfection", "iconic", "wholesome", "unique".
The ad is in the link above or on youtube here. Before watching it, ask children to consider how they would announce the team in an advert. There is clearly something different about this ad, which is why it is getting so much attention; what do you think Switzerland have done differently? How can you make an announcement interesting? Any guesses what we are about to see? Discuss and feedback.
- "perfection", "iconic", "wholesome", "unique" why do you think these words are being used?
- Someone was given the job of making this advert. They must have pitched the idea and convinced the football league in Switzerland to give them the job. You could argue an advert showing a family sitting around a dinner table has nothing to do with the world cup... how do you think they pitched it?
- why not have fireworks, balloons, loud music, have the team revealed one by one, running on waving and crowds cheering? Would that not be a better idea for an announcement?
-what do you think the idea behind the advert was? Dad says, "Ahh the Women's team.. does anyone even know them?" Why does he say that? What are they showing about young people and adults, and attitudes towards football, and gender?
- do you think the advert works? why? (or why not?)
- what is the point of an advert? (to be noticed) Has this advert been noticed around the world? So has it worked?
- This advert from France is very clever. Watch it and discuss what is going on here, what were Orange trying to show? What makes this a good advert? https://www.youtube.com/watch?v=QVNZRHIZVL8
- What can we learn from these adverts?
- Is this about No Outsiders?
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