River Island are celebrating their 30 year anniversary by celebrating diversity with a new campaign fronted by 6 children with disabilities. They are spreading the message, "Labels are for clothes, not for kids".
Zebedee management is an agency working with diverse models. They say, "We hope that other brands will follow the example set by River Island and ensure that their campaigns are more representative of our diverse society."
11 year old Joseph Hale is one of the models; Joseph is diagnosed with dyspraxia and global development delay as well as Downs' syndrome. Joseph says, "It's good to be able to champion disabilities."
What do you see in the picture?
Where might you see a photo like this, what do you think the photo was taken for?
Explain the story
- What does River island sell?
- Why do shops have large photos like this in stores? What are they for?
- What is the purpose of this photo? (to sell clothes and also to champion diversity)
- Why didn't the photographer take the photo from a different angle so the frame was hidden?
- What does this show about the photographer and River Island?
- What does "labels are for clothes not for kids" mean?
- How do you think the model in the photo feels about being a model and being different? (proud)
- What does "representative of our diverse society" mean?
- Why does Joseph say it's good to "champion disabilities"? What does he mean?
- What can we learn from the model in the photo?
- What can we learn from River island?
- Why is this story about No Outsiders?
No Outsiders in our school: teaching the Equality Act in Primary Schools by Andrew Moffat
Reclaiming radical ideas in schools: Preparing young children for life in modern Britain by Andrew Moffat
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