Makers of Doritos crisps have announced they are making a special new brand of crisps for women. The brand thinks currently the crunch is too loud for women and also that women don't like flavour being left on their fingers. The new crisps will have a quieter crunch, and be smaller in size so that they can fit in to a handbag.
The company believe women don't want to lick their fingers when they have finished a bag of crisps; "Young guys lick their fingers with great glee and when they reach the bottom of the bag, they pour the little broken pieces in to their mouth... women would love to do the same but they don't. They don't like to crunch too loudly in public. And they don't lick their fingers generously and they don't like to pour the little broken pieces and the flavour in to their mouth."
Many people have responded to this news on twitter:
Katerina said; "This is the dumbest thing ever. Why can't women eat normal Doritos? They're not for men!"
Monique Jaques said, "We asked for equal pay. We didn't ask for this"
Laura Reinhold said, "Am I the only woman out there who enjoys a Doritos crunch and flavour goodness?"
What do you see in the picture?
What do you think this story is about?
Explain the story?
- Some people might prefer a quieter crunch and some people might not want to lick their fingers, so what's wrong with Doritos announcing they are making a different kind of crisp for those people? (because Doritos have suggested these changes are only for women. It suggests women and men eat crisps differently and need to be sold different crisps. It suggests all men like a loud crunch and licking their fingers and it also suggests all women carry handbags (and not men)
- What is gender equality?
- What does this story tell us about how Doritos understand gender equality?
- Why are many people angry about this story?
- Why does Monique say "We asked for equal pay. We didn't ask for this"?
- What does the Equality Act 2010 say about gender?
- What other groups of people are mentioned in the Equality Act?
- What could Doritos learn from the reaction to their announcement?
- What does the reaction around the world show about how many people understand gender equality?
- What message would you give to Doritos?
- Why is this story about No Outsiders?
No Outsiders in our school: Teaching the Equality Act in Primary Schools by Andrew Moffat
Reclaiming radical ideas in schools: Preparing young children for life in modern Britain by Andrew Moffat
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