Sunday 24 October 2021

advert

 


A recent advert has got a lot of attention with some people saying it is inappropriate for children and others saying it's just a bit of fun.

The advert, for John Lewis home insurance, shows a nine year old boy, wearing a dress and lipstick, dancing around a house and making a mess. The last line in the advert is, "Let life happen."

Some people don't like the advert, arguing it shows a boy being destructive in a house without care for consequences. Some people argue a boy should not be wearing lipstick and a dress and dancing like that. 

The young actor's name is Reggie and his Mum has argued back. She says she is shocked about the controversy; "How can anyone be so upset about something fun and innocent? I've read comments from people with old fashioned mindsets who don't want to see a boy in a dress."

Mum said Reggie was really excited to play the part in the advert and the family was thrilled. His school friends love it and his teachers played it in his class.

Reggie read some of the comments online and responded; "I'm not transgender but even if I was what would it matter? It's just a boy dressing up and having fun: it's over the top as it's supposed to be funny.  Even if I was transgender of gay, it doesn't make me who I am or change my performance. I like the LGBTQ world but actually it shouldn't be a thing and everyone should live in one world. A person is a person."

A similar John Lewis advert in 2015 showing a young girl dancing around her house received no criticism. Watch the two adverts here

 boy 2021: https://www.youtube.com/watch?v=5od8Wuv_AAY

girl 2015: https://www.youtube.com/watch?v=ko1vVA107ac

- What is home insurance, what are the adverts saying about homes and children?
- What are adverts for? What do adverts need to be successful?
- How are the two adverts similar, how are they different?
- Why do you think the 2015 advert did not get any criticism? Is the girl being destructive?
- Why do you think the 2021 advert has attracted criticism? What do you think some people are upset about?
- "How can anyone be so upset about something fun and innocent?" why does Mum use those words?
- Why does Reggie say, ""I'm not transgender but even if I was what would it matter?"
- "Even if I was transgender of gay, it doesn't make me who I am ...  A person is a person." what does Reggie mean?
- What does, "Let life happen," mean, why do you think the advert uses these words?
- Is this advert about being transgender or gay?
- if this advert was real, what would the character need to do next?
- What can we learn from Reggie?
- Why is this about No Outsiders?


www.no-outsiders.com 

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